Business Analysis THe Case of Costco Company - 554 Words

Key Issues: At the end of 2012, Costco was a successful business, but there are some issues that they would need to deal with. These issues mainly arise from their previous successful ventures as a warehouse wholesale company. The first issue is that Costco has competitors that can actually be and are a threat to their success. Competition allows a company to improve itself and prove its prowess to its customers. However, when a competitor is able to provide the service at a much reduced cost, problems will arise. As for the second issue, it seems that Costco’s efforts to become an international company are moving slowly. They have not reached a point where their US and Canadian warehouses provide a backbone for their finances. Costco’s third issue is that their finances are too reliant on acquiring new members and not on selling their products. If they cannot keep acquiring new members at a steady rate, their financial infrastructure could suffer. Analysis: Key Issue #1: Costco has many competitors with the primary two being Sam’s Club, a warehouse wholesale business being managed by Walmart, and BJ’s warehouse. Sam’s Club is offering the same services as Costco. They offer their customers lower prices than traditional stores and like Costco they sell their products in bulk to keep members interested. What makes them a threat to Costco is the cost of becoming a member to shop at their stores. For Costco’s basic membership, known as a Business membership, a priceShow MoreRelatedCostco Wholesale Corporation: Mission, Business Model, and Strategy1309 Words   |  6 PagesCase Analysis 1 Costco Wholesale Corporation: Mission, Business Model, and Strategy Renee Francia Strategic Human Resources BME 0939883 May 2013 Term Company Background Costco Wholesale Corporation (Costco) is a retail membership warehouse chain which was founded by Jim Sinegal and Jeff Brotman in 1983. Headquartered out of Issaquah, Washington, Costco has grown in to one of the largest wholesale giants in the industry. The company’s business model was to generate highRead MoreCostco Wholesale Is A Multi Billon Dollar Global Warehouse Retailer1157 Words   |  5 Pages Costco Case Study Ritchie Vu, Michelle Nijjar, Darashveer Banga BADM 1020 Jalal Bhuiyan Introduction Costco Wholesale is a multi-billon dollar global warehouse retailer with more than 540 stores, and 53 million cardholders in eight countries. Also, Costco is a membership warehouse club in which the industry is dedicated to bringing members the best possible prices on quality, brand-name merchandise. With hundreds of stores located world wide, Costco provides the convenience ofRead Morecostco financial1274 Words   |  6 Pagesï » ¿Appendix B: Financial analysis Financial analysis is the mean to clarify most important factors that affected Costco performance and resulted in companies’ success. In order to reach that goal, we studied financial performance of Costco for 2008 to 2012. These data obtained from different sources such as Costco annual reports and other respectable financial sources. At some levels comparison between leading companies in the industry such as Sam’s club and Bj’s has been made. The major problemRead MoreCostco External Industry Analysis1660 Words   |  7 PagesIntroduction Costco has grown from a single location in Seattle, Washington and is now the largest membership based retailer and currently the 6th largest overall retailer in the United States. In 2011, Costco saw a 10% increase in sales and in 2012, Costco is planning on opening 14 new store locations, three of which will be outside of the US. Costco is no longer a small local retailer but now an international company with different threats and opportunities. 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The analysis of this topicRead MoreCostco mini case study1276 Words   |  6 Pagesï » ¿Case 2 questions-Costco 1. What is Costco’s business model? Is the company’s business model appealing? Why or why not? Generating high sales volume and rapid inventory turnover by offering fee-paying members low prices on nationally branded and private-label products. Yes, it is appealing because the fees paid by members allowed for sufficient supplemental revenues while the turnover rates allowed Costco to receive cash for inventory before it had to pay many of its merchandise vendors. 2